The Effects of Shortening Attention Spans on the Music Industry

In 2018, 75 percent of all US music revenues to rights holders were derived from streaming services, up from only 21 percent in 2013. And here’s the thing: music rights holders are paid per song play by streaming services, regardless of the length of the track, whereas traditional media pays based on the length of a song. Therefore, the payment for a song on a streaming service is the same, whether it’s short or long. By releasing shorter tracks, artists are able to create a larger number of songs that have the potential to earn revenue from streaming platforms. Full Article Here —> ow.ly/e4Os50x7xPU