In 2018, 75 percent of all US music revenues to rights holders were derived from streaming services, up from only 21 percent in 2013. And here’s the thing: music rights holders are paid per song play by streaming services, regardless of the length of the track, whereas traditional media pays based on the length of a song. Therefore, the payment for a song on a streaming service is the same, whether it’s short or long. By releasing shorter tracks, artists are able to create a larger number of songs that have the potential to earn revenue from streaming platforms. Full Article Here —> ow.ly/e4Os50x7xPU
The Effects of Shortening Attention Spans on the Music Industry
